Case Studies

India HCI 2021
Anirudh Natuu

New York public transport app - MTA

NOVEMBER 20, 2021 (10.45am to 11.15am IST)

MYmta (Metropolitan Transportation Authority, New York) provides a personalized experience across all transit services for daily commuters and tourists alike! The mobile and web app was designed to provide the best inclusive experience to commuters. It's an interesting case of multilocation, multifunctional teams working on this project.

India HCI 2021
Sooraj Ramachandran

India HCI 2021
Souradeep Roy

Shaping a ‘Phygital Experience’ in a digital space

NOVEMBER 20, 2021 (11.15am to 11.45am IST)

If you build a great product and brand, the audience will come. If you build familiarity, meaningful engagement, and a sense of community, they will come sooner. In this showcase, Copods talks about how real world physical metaphors were adapted to create a digital experience that transcended multi-dimensional layers of Consumer and Enterprise interactions on a single platform to transform the brand's ROI.

India HCI 2021
Prandeep Gyanvir
Bajaj Finserv

Digitizing Clinic Experience

NOVEMBER 20, 2021 (11.45am to 12.15pm IST)

The journey of making a mobile practice management system for doctors & healthcare professionals, especially designed for managing online & in-clinic appointments in a single dashboard, end-to-end patient journey management including EMR and quick prescription generation. Giving a digital edge armed interface with data backed performance analytics to the doctor and healthcare provider.

India HCI 2021
Namah Pandey
Intellect Design

Visualising user feedback data using Power BI

NOVEMBER 21, 2021 (10.45am to 11.15am IST)

In order to continuously improve products and services, product managers and designers gather feedback from users through various mechanisms. An in-product user feedback instrument is one way of collecting feedback. In this case study, we will discuss how the design team selected the instrument of feedback, what led to developing the instrument in-house and eventually how they visualised the feedback data using Microsoft Power BI to be able to understand the stories hidden in the feedback the users provided.

India HCI 2021
Prashant Venkatramani

Disrpution in Banking

NOVEMBER 21, 2021 (11.15am to 11.45am IST)

In the context of urban India, banking is at the cusp of a significant change - accelerated by the aftermath of the recent pandemic situation. Industrial lending and retail lending are now separated only by few basis points. And the trend in retail lending is still an upward curve. There is a severe competition between the banks to attract prospects and retain existing customers. Add in the fact that India has the highest FinTech adoption rate, globally. There is an ever growing number of FinTech entrants especially in the area of WealthTech (across personal finance management, digital brokerage, financial research, robo advisors etc). How experience-led design disruption can help banks differentiate and win.

India HCI 2021
Chirayu Sharma

Re-imagining Health insurance for new age customers

NOVEMBER 21, 2021 (11.45am to 12.15pm IST)

In this time, Insurance is a tough market with very limited touchpoint with the customer which makes it harder to build brand loyalty and trust. So the goal was to create a compelling customer experience for a health insurance buyer. It can only be done by building a health ecosystem which gives more value to the customer. This case study will give an overview on how design, business and technology worked together to transform and build a new value proposition for the customers.