Moving Up the Value Chain…
This workshop is cancelled. We apologise for the inconvenience.
Aim
The main theme of this workshop is to exchange the experience
in adding value through User Centered Design and to explore ways to further
add value through sharing collective wisdom. Indian IT industry is maturing
and so are the designers individually. While working in their own context,
people have done many projects successfully where they added significant
value through user centered design. However, there is still much to be
done. Ultimately, it comes to the business benefit that the organizations
get and the individual fulfillment that the designer derives through
work. Often, we seem to base our strategies on individual experiences
in specific context. This workshop gives an opportunity to understand
avenues for adding better value through experience sharing.
Content
The participants need to have 5 years or more experience in
design domain and are expected to participate with a case study that
encapsulates the value added by design rather than the project details.
Every participant needs to present the context, the challenges faced
and how did one overcome those and finally a value addition to the product,
project or business. Non-design professionals are also welcome to participate
with a note on their position. The case study brief or a position note
needs to be submitted 2 weeks in advance.
The workshop will be conducted in two sessions. Each participant will present
his / her own case study and learning in the first session. In the second
session, there will be a brainstorming followed by moderated discussion.
The findings of the discussion will be consolidated in the following
points:
The challenges to add value
• What is the ‘value’ that design creates?
• The context of the employing industry e.g. size, market, location,
maturity etc.
• What are the engagement models e.g. centralized group, embedded designers,
early or late engagments
• Design characteristics of a service or product e.g. Portals, consumer
products or enterprise products
• Capabilities, Skills and expertise
• Culture, maturity and other organizational characteristics
The strategies and solutions to add value
• Short term, midterm and Long term road map creation
• Changes to be demanded at the Group and Organization levels
• Opportunities for adding higher value
More information: http://sites.google.com/site/gaikwadgv/workshop
Organisers
Ganesh Gaikwad: Ganesh has rich experience in interaction design
from product and service industry. He has been leading projects and teams
at Symantec Corporation as Principal Human Factors Engineer since 2006.
He has experience in design, usability testing, project planning and
research at national and international level. (Contact: Ganesh_Gaikwad@symantec.com)
Kiran Sabnis: Kiran has got 15+ years of experience in the domains of user experience design, interaction design of products and services. As a Principal UX consultant, he is driving various end customer engagements and has vast hands-on experience working with several customers across the Globe. He is well versed in User Study, Contextual Interviews, Information Architecture, and Usability Testing. In addition, he actively collaborates with several Design Institutes like IDC IIT Mumbai, National Institute of Design Ahmedabad and Symbiosis Institute of Design Pune (Contact: kiran.sabnis123@gmail.com)
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